Review: Champagne Duperrey Premier Cru Brut NV

Champagne Duperrey is a Marque d’acheteur champagne brand of Australian supermarket giant Woolworths, and is exclusively sold through it’s Dan Murphy and BWS chains.

How does this work?

Woolworths owns the brand label “Duperrey” – which is a homage to adventurer Louis Isidore Duperrey who circumnavigated the globe in his ship La Coquille. This brand is attached to a unique champagne made by well-known house; G.H. Martel of Epernay, with grapes sourced throughout the Champagne region. The grape stock used to make Duperrey is taken from exclusively premier cru (better than average) vineyards.

This practice is very common among the lower end of the champagne price spectrum; and MA wines are typically (but not exclusively) made from a season’s remaining base wines (as the big house’s will get first preference to pick out the ones that are best suited for recreating their style consistently). These are then blended up to create the wines that are on-sold to mass-buyers who can apply a new name, or even relabelled by the house themselves (to create delineation it from the regular line up) and sold.

So, lets take a sip and see where its stacks up…

Champagne Duperrey Brut NV
Champagne Duperrey Premier Cru Brut NV


From: Epernay, Champagne, France

Code: MA-3966-09-00509

Cost & Source: ~$38 a bottle available from Dan Murphy’s

Blend Ratio (%): Pinot Noir/Chardonnay/Pinot Meunier (40/60/0) with N/A g/l dosage.

Aging: Unknown

Disgorged: N/A

Sipped: May 2018

In the Glass:


Look: Mid yellow hue with plenty of fine bubbles.

Smell: Opens up with a slightly wet dough and baked fruit fragrance.

Taste: Starts off interesting; with a slight base of honey quickly giving way to a rather flat and uninspiring delivery of citrus and crisp apple that isn’t very…. lively or enticing. Very plain, a bit watery when it counts and eventually gives a bit of a high acidic sensation on the tongue when its gone.

I used Duperrey as the first cab off the rank at an industry wine tasting, and that a fair number of the 40 servings distributed weren’t finished was a bit of an indication that not all was right.


Party Potential: At $38 a bottle – Duperrey Premier Cru is not the worst choice for a champagne bowl on a budget. Bear in mind, there are other house-made wines in this price range that really offer stiff competition and bigger reputations. I wouldn’t BYO unless it’s super informal.

As a Gift: I personally would avoid giving this as a gift be cause it is a supermarket champagne, and I think gift champagnes should be NM, RM or CA.

At Home: This is a quaffer over an informal Friday night. Do not buy and store. Most certainly a drink-now wine.

Score & Verdict:


At $38 I feel it is barely average value for the quality.

How did I drink it?

Opener to a wine tasting I hosted

How did you drink it?

And how did you find it? Let me know!

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One thought on “Review: Champagne Duperrey Premier Cru Brut NV

  1. Pingback: Review: Champagne Duperrey Rosé Brut NV – Champagne Tips

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